When the scent of cinnamon fills the air and the soft glow of string lights dances across frosted windows, we know one thing for sure: Christmas is coming.

It’s a time of joy, reflection, and little gestures that carry great meaning. And at the heart of many of those moments? Chocolate - the universal language of warmth, indulgence, and celebration.

At E.Wedel, we believe in more than just making chocolate. We believe in crafting experiences. For over 175 years, our chocolate has brought people together - across countries, generations, and cultures - to share joy, love, and tradition. This Christmas, we invite you to rediscover the magic of the season with our most beloved creations.

A heritage of flavor, a spirit of celebration

Founded in 1851 in Warsaw, E.Wedel is more than a brand - it’s a symbol of Polish craftsmanship, quality, and cocoa expertise. Our signature products, from the airy Ptasie Mleczko® to the hand-decorated Torcik Wedlowski, are not only delicious - they carry the soul of generations past.

What makes E.Wedel so special during the festive season? It’s our unique ability to blend tradition with innovation, offering chocolate that feels both comfortingly familiar and delightfully new.

From classic treats to limited-edition seasonal favorites, our portfolio is designed to inspire emotional connections. Chocolate is not just about taste, it's about creating a moment. And what better time to create those moments than at Christmas?

Pralines - the crown jewels of Q4 

If there’s one product category that truly shines in Q4, it’s pralines. In the world of chocolate confectionery, pralines consistently deliver exceptional performance and at E.Wedel, they are our undisputed heroes of the season.  

Did you know that pralines generate from 30% up to 50% of total chocolate confectionery sales during the last quarter of the year?  This is not a coincidence. Pralines are elegant, giftable, and versatile. They are as perfect for personal indulgence as they are for thoughtful gifting. That’s why, during the festive rush, we encourage all retail partners to prioritize pralines in displays, catalogues, and promotional materials.

Our Christmas praline range includes something for every taste:

• Prosto z Serca  (From the heart) - heart-shaped pralines filled with caramel flakes, perfect for heartfelt gifts.

• Creamy Love - richly filled pralines with unique textures and flavors.

• Ptasie Mleczko® - the iconic Polish treat reinvented in seasonal editions like orange and chocolate or chocolate & vanilla flavor or vanilla and creamy bestsellers in golden packaging

• Torcik Wedlowski - a hand-decorated chocolate-covered wafer cake that adds elegance to any celebration.

• E.Wedel Pralines - our latest novelty with pralines in an elegant, navy blue and golden packaging.

With premium packaging, festive designs, and proven sales impact, these products are must-haves for any holiday activation.

Chocolate bars and Christmas in-and-outs - small formats, big impact

While pralines dominate gifting, chocolate bars play an essential role in seasonal snacking, impulse buying, and bundling strategies.

In Q4 alone, E.Wedel bars highly contribute to chocolate sales, making them a key product category in the lead-up to Christmas. They appeal to consumers looking for a small indulgence or a stocking stuffer, and with a wide assortment of flavors, there’s something for everyone.

Our bestseller this season includes not only chocolate bars, but Christmas in-and-outs as well:

• Classic milk chocolate with caramel white chocolate - smooth and creamy, made with our original E.Wedel recipe.

• Milk chocolate with Mulled Wine - a festive twist on a refined favorite.

• Creamy chocolate: milk and dark with chocolate filling - a perfect idea for a Christmas gift in golden packaging.

• Chocolate Santa Claus and Advent Calendars - playful additions with a modern touch.

Displayed at checkouts, included in promotional bundles, or featured in seasonal flyers - bars are an essential part of your holiday sales mix.

Create magical displays that tell a story

At E.Wedel, we believe that product placement should be emotional, not just practical. Consumers don’t just buy chocolate - they buy what it represents: comfort, love, indulgence, connection.

That’s why we support our partners with:

• Seasonal POSM packages (shelf-stoppers, wobblers, displays)

• Customizable promotional bundles and ready-to-use festive packaging

• B2B content kits - with copy, visuals, and social media formats to match

Whether you’re running a supermarket chain, a convenience store, or a specialty food retailer, your Q4 sales can be boosted through thoughtful in-store storytelling. Chocolate should always be within reach - and even more so, within the heart of your customers' Christmas shopping journey.

From Poland to the World - trusted by millions

E.Wedel chocolate is not only loved across Poland. Today, we’re present in dozens of international markets, sharing the spirit of Warsaw with consumers around the globe. Our heritage, high-quality cocoa, and emotional storytelling make us a standout choice in both emerging and mature retail markets.

So whether you're operating in Europe, Asia, or the Americas - the power of E.Wedel chocolate + Christmas is a combination that never fails to perform.

Let’s build a magical Q4 together

As you plan your final quarter campaigns, think of E.Wedel as your creative partner. Our trade marketing teams are ready to support you with data-driven insights, promotional strategies, and visual assets tailored to your retail environment. From in-store tools to digital solutions like landing pages or social media creations - we can come up an idea tailored to your consumer preferences!

If you’re looking for:

• - High-rotation products for the Christmas season

• - Premium chocolate pralines with heritage value

• - Ready-to-go festive activations

• - A brand that consumers know and trust

then E.Wedel is your perfect holiday partner.

Reach out to us today to plan your Christmas activations

As October is approaching, there is still time to prepare great tailored activations for your market. Together, let’s make this season the most magical one yet - with chocolate, tradition, and a little E.Wedel wonder.