Since its founding in 1851, E.Wedel has been more than just a chocolate maker. As one of Poland’s most iconic family-owned brands, E.Wedel has always nurtured values that go far beyond taste and quality. At the heart of the company’s DNA is a belief in the power of family, tradition, and shared moments.

For generations, E.Wedel chocolates have accompanied people in Poland and abroad during life’s most meaningful occasions, celebrations of love, gratitude, and togetherness.

Today, as families around the world look for ways to celebrate those they care about, E.Wedel continues to create products that bring joy and sweetness to the moments that truly matter.

Grandparents’ Day - honoring wisdom and love

In Poland, Grandparents’ Day is celebrated on January 21st (Grandmother’s Day) and January 22nd (Grandfather’s Day). These dates are an opportunity to express gratitude for the warmth, wisdom, and unconditional love that grandparents bring into our lives.

Around the world, the holiday is marked at different times:

• In the United States, National Grandparents’ Day is celebrated on the first Sunday after Labor Day in September.

• In Italy, it falls on October 2nd.

• In Singapore, the first Sunday of November is reserved for grandparents.

No matter the date, the sentiment is the same - celebrating those who pass down stories, traditions, and affection. To honor this bond, E.Wedel offers Ptasie Mleczko®, Poland’s most beloved soft-foam treat coated in chocolate, as well as  From the Heart Pralines and Happy Barrels - pralines filled with sweet liqueurs. These products make perfect tokens of appreciation, combining elegance with heartfelt sweetness.

Mother’s Day - celebrating unconditional care

Mothers deserve recognition every day, yet dedicating a special holiday to them allows families to stop and express love more deeply. In Poland, Mother’s Day is celebrated on May 26th. However, the timing differs across the globe:

• In the United States, Canada, and many European countries such as Germany, Mother’s Day is the second Sunday of May.

• In the UK and Ireland, it is celebrated in March, on Mothering Sunday.

• In Indonesia, it takes place on December 22nd.

Across cultures, the role of mothers as nurturers, guides, and sources of strength is universal. For this occasion, E.Wedel offers a selection of premium Creamy pralines, Torcik Wedlowski and elegant chocolate assortments, allowing families to say “thank you” in the sweetest way possible. A beautifully wrapped E.Wedel praline box becomes not only a gift but also a heartfelt symbol of love and appreciation.

Father’s Day - gratitude for guidance and support

Fathers also hold a vital place in the family, providing support, protection, and encouragement. In Poland, Father’s Day falls on June 23rd. Globally, the celebration varies:

• In the United States, Canada, and the UK, it is celebrated on the third Sunday in June.

• In Spain and Italy, Father’s Day coincides with St. Joseph’s Day on March 19th.

• In Australia and New Zealand, it takes place in September.

E.Wedel’s wide assortment of chocolate bars and pralines such as Baryłki (Happy Barrels)  makes for a thoughtful gift that balances indulgence with a touch of elegance. A carefully chosen box of E.Wedel chocolates offers fathers a moment to pause and savor the sweetness of family bonds.

Children’s Day - celebrating innocence and joy

One of the most anticipated holidays in Poland is Children’s Day, celebrated on June 1st. It is a day filled with laughter, play, and small gifts that show children how loved and appreciated they are. Globally, Children’s Day is celebrated on different dates:

• - In the United States, Universal Children’s Day is observed on November 20th, in line with the UN convention.

• - In Turkey, National Sovereignty and Children’s Day is on April 23rd.

• - In Japan, Children’s Day is celebrated on May 5th, marked by colorful koinobori (carp-shaped streamers).

E.Wedel embraces the joy of this day with products created to delight young taste buds - from classic milk chocolates to dark chocolate bars with fruity filling. Moreover, a range of Ptasie Mleczko® with its new consumption rituals such as ice cream or shakes, makes this product a great gifting idea for kids. E.Wedel sweets on Children’s Day transform a simple treat into a lasting childhood memory.

Women’s Day - a global celebration of appreciation

International Women’s Day, marked on March 8th in Poland and across much of the world, is an opportunity to celebrate women’s achievements and express appreciation. In some countries, the tradition is accompanied by gifts of flowers, while in others it has evolved into a day of empowerment and recognition.

E.Wedel chocolates, especially elegant praline assortments and Ptasie Mleczko®, have long been popular gifts on this day. They serve as sweet gestures that honor the important women in our lives - mothers, daughters, partners, and colleagues - reminding them of their invaluable role in both families and communities.

Christmas - a season of togetherness

Few occasions carry as much emotional resonance as Christmas. In Poland, Christmas Eve (Wigilia) is considered the centerpiece of the holiday, filled with traditions, family gatherings, and shared meals. Across the globe, Christmas celebrations vary in character and date:

• In most of the Western world, it is observed on December 25th.

• In Ukraine and other Orthodox countries, Christmas falls on January 7th.

For generations, E.Wedel products have been part of Polish Christmas tables, adding sweetness to holiday traditions. Seasonal pralines, festive chocolate assortments, and iconic Ptasie Mleczko® serve as both gifts and centerpieces of celebration. For international partners, E.Wedel prepares holiday-themed packaging and POSM, ensuring that the brand seamlessly integrates into diverse Christmas traditions worldwide.

Easter - renewal and joy

In Poland, Easter is the most important holiday after Christmas, celebrated with colorful eggs, festive meals, and family gatherings. Globally, the date shifts according to religious calendars:

• In most Western countries, it falls between late March and April.

• In Orthodox traditions, such as in Greece or Serbia, it is celebrated later, often in April or May.

For Easter, E.Wedel offers seasonal editions - from chocolate assortments shaped for the occasion to classic pralines presented in spring-themed packaging. These products are designed to bring joy to festive tables and make gift-giving sweeter during this season of renewal.

Moments that matter by E.Wedel

Whether it is the wisdom of grandparents, the love of mothers and fathers, the innocence of children, or the festive joy of Christmas and Easter, E.Wedel is there to make every moment sweeter. With a portfolio that blends tradition with innovation, E.Wedel creates chocolates that are more than confections - they symbolize affection, gratitude, and togetherness.

As a family-owned company with more than 170 years of history, E.Wedel continues to nurture the core value of family. This heritage is reflected not only in its products but also in its dedication to making celebrations meaningful, both in Poland and around the world.

Because in the end, it’s not just about chocolate - it’s about creating moments that matter.