Bringing the taste of Polish chocolate to the world, this year E.Wedel was present at ISM 2025, Thaifex Anuga, APAS Show and the road ahead are Vietfood, Hong Kong and Anuga 2025!

2025 marks yet another dynamic year for the international growth of E.Wedel. The brand, beloved by Polish consumers for over 170 years, is now successfully winning the hearts of chocolate lovers around the world. In the first half of this year, E.Wedel proudly showcased its products at some of the world’s most prestigious trade shows - ISM Cologne 2025, Thaifex Anuga Asia 2025, and APAS Show 2025 in Brazil. Each of these events reinforced that the iconic navy blue-packaged E.Wedel chocolates perfectly suit global tastes - across Europe, Asia, and South America.

But this is only the beginning. In the second half of 2025, E.Wedel will take important next steps in expanding its presence in Asian markets - participating in both Vietfood & Beverage in Vietnam and the HKTDC Food Expo in Hong Kong.

The global journey of E.Wedel confectionery

• ISM Cologne 2025
  The world’s largest confectionery trade show provided E.Wedel with an excellent platform to meet international business partners and showcase its innovative export portfolio. The brand attracted attention with its products, exceptional chocolate quality, and distinctive consumption rituals of chocolate and Ptasie Mleczko®.
• Thaifex Anuga Asia 2025
  Asia remains one of E.Wedel’s strategic markets for export growth. During the Bangkok show, filled chocolates and pralines tailored to local flavor preferences stood out and generated strong interest among regional buyers.
• APAS Show 2025
  Brazil and the broader South American market represent a dynamic opportunity for the confectionery category. E.Wedel’s presence in São Paulo drew keen attention from distributors and retail chains, all impressed by the brand’s heritage, quality, and craftsmanship.

Next destinations: Vietnam and Hong Kong

After its successful participation in ISM, Thaifex Anuga, and APAS, E.Wedel is keeping up the momentum. This summer and fall, the brand will exhibit at three more key trade events:

• Vietfood & Beverage 2025 (Ho Chi Minh City, Vietnam)
  Vietnam’s fast-growing market, driven by a young and dynamic population, offers significant opportunities for premium confectionery. Participation in this trade show will help E.Wedel further strengthen its position in Southeast Asia and establish new business partnerships.
• HKTDC Food Expo 2025 (Hong Kong, August 14–16, 2025)
  Hong Kong serves as a gateway to the broader Asia-Pacific region. Participation in this key event, taking place from August 14 to August 16, 2025, will provide E.Wedel with valuable exposure to premium distributors, retail chains, and e-commerce platforms.
• Anuga 2025 (Cologne, October 4-8, 2025) - the world’s leading trade fair for food and beverages, is expected to host around 7,900 exhibitors from 118 countries and attract more than 140,000 trade visitors from across the globe.

An international presence on the track

E.Wedel’s international presence in 2025 reflects a clear and consistent approach  to build the awareness of this Polish, iconic, confectionery brands across the globe. Participation in the world’s top trade fairs is not just about showcasing products; it is about building long-term relationships and gaining a deep understanding of consumer needs around the world.

A taste that unites

No matter where in the world it is enjoyed, one thing remains constant - the taste and quality of E.Wedel chocolate. These core values will continue to be at the heart of the brand’s global message throughout 2025 and beyond. Vietfood & Beverage and HKTDC Food Expo  as well as Anuga 2025 will be next exciting stops on this inspiring international journey.