E.Wedel, Polish oldest and most iconic confectionery brand, is set to make a significant mark at the upcoming SIAL 2024 in Paris, one of the world's largest food innovation exhibitions. With a history that reaches over 170 years, E.Wedel is renowned for its high-quality chocolate products, deeply rooted in tradition, yet continually evolving to meet contemporary tastes and market demands.

A tradition of excellence

Founded in 1851, E.Wedel has become synonymous with exquisite chocolate and confectionery in Poland and beyond. The brand’s participation in SIAL 2024 underscores its commitment to maintaining its legacy delivering innovation in the ever-changing global food industry. Known for its traditional chocolate bars, pralines, and seasonal treats, E.Wedel also aims to highlight how its classic offerings continue to appeal to modern consumers.

Innovating for the future with rich tradition

At SIAL 2024, E.Wedel will present a range of new products that reflect current trends in the food industry, including options for GEN Z and Alfa representatives, premium experiences, and sustainable practices. Visit E.Wedel booth to taste a new line of Snack chocolates, with various tastes designed for youth: Cola, Sour, Salty, Popcorn and Bubblegum. These innovative flavors blend traditional chocolate with contemporary ingredients.

Among anticipated highlights are Milk and Dark Nadziana Chocolate, as well as Nadziane Pralines. These chocolates with chocolate filling covered in chocolate shell deliver unexpected and unforgettable experiences.

E.Wedel’s stand number 5B N144 at SIAL will not only focus on product innovation but will also showcase the brand’s well-known products. This includes chocolate tablets both milk and dark, solid and with filling or ingredients, as well as Ptasie Mleczko®, a softy marshmallow covered in a traditional E.Wedel’s chocolate. Wide range of variants of Ptasie Mleczko include Vanilla, Cream, Salted Caramel, Chocolate, Lemon and Caffe Late flavours. This year we are celebrating the 88th anniversary of Ptasie Mleczko®. Due to this fact we have prepared an exciting show of a chocolatier maestro, who will surprise you with outstanding servings of Ptasie Mleczko®.

At E.Wedel’s booth number 5B N144 at SIAL 2024 in Paris you will find out about ethically sourced cocoa, and support local communities in cocoa-producing regions. As consumers become more conscious of the environmental and social impacts of their food choices, E.Wedel is positioning itself as a leader in responsible confectionery production.

Delivering high impressions

E.Wedel booth will surprise you with a blow of innovation with digital tools presenting E.Wedel’s portfolio, available POS materials and animations of photographs from the first in Central-East Europe museum of chocolate by E.Wedel: the Chocolate Factory E.Wedel. Visiting E.Wedel’s stand you will have a chance to glimpse a rich heritage of confectionery factory based in the center of Polish capital city, Warsaw.

Engaging the Global Market

SIAL 2024 will provide E.Wedel with a unique platform to engage with international buyers, distributors, and food industry professionals. The brand aims to expand its global reach by showcasing its ability to blend tradition with innovation, offering products that appeal to a diverse and discerning audience. E.Wedel’s participation in such a prestigious event is a testament to its growth ambitions and its dedication to bringing the rich flavors of Polish chocolate to the world.

SIAL Paris is one of the most significant international food exhibitions, drawing professionals from around the world. Held biennially, this event serves as a global platform for food innovation, showcasing the latest trends, products, and technologies in the food industry. SIAL Paris is more than just a trade show; it’s a dynamic marketplace where food professionals, from producers to distributors, gather to explore new opportunities, network, and shape the future of the industry.

The 2024 edition of SIAL Paris promises to be particularly exciting, with a focus on sustainability, health, and innovation. As consumer preferences shift towards healthier and more environmentally friendly products, exhibitors are expected to highlight new approaches to meet these demands. From plant-based alternatives to sustainable packaging solutions, the fair is set to reflect the industry's response to global challenges.

SIAL Paris also hosts a series of conferences, workshops, and cooking demonstrations, offering attendees valuable insights into market trends and consumer behavior. This educational component enhances the overall experience, providing professionals with the tools and knowledge needed to stay ahead in the competitive food sector.

In addition to its vast exhibition space, SIAL Paris fosters international business relationships, making it a crucial event for anyone looking to expand their presence in the global food market. Whether you’re a seasoned industry veteran or a newcomer, SIAL Paris offers a unique opportunity to connect, learn, and innovate.

Experience E.Wedel at SIAL 2024

From the 19th till the 23th of October 2024 visitors to E.Wedel’s booth number 5B N144 at SIAL 2024 can expect a sensory journey that highlights the brand’s dedication to quality, craftsmanship, and innovation. During the event you can meet Sales Managers responsible for each region of the world at E.Wedel’s stand. From tasting sessions to interactive presentations, E.Wedel will create an immersive experience that not only celebrates its storied past but also its vision for the future of chocolate.

As E.Wedel continues to innovate while honoring its deep-rooted heritage, its presence at SIAL 2024 will undoubtedly strengthen its position as an important player in the global confectionery market. This event will be an opportunity to showcase why E.Wedel remains a beloved brand, both in Poland and in many areas in the world, and how it continues to evolve to meet the needs and preferences of today's consumers.

E.Wedel’s participation in SIAL 2024 is a move to solidify its international presence, drive product innovation, and showcase its commitment to sustainability. It’s a must-see for anyone interested in the future of confectionery and the enduring appeal of a brand that has sweetened lives for generations.