E.Wedel, a name synonymous with premium chocolate and tradition, is embarking on an exciting journey with a range of innovative new products for the first half of 2025.

This year, we’re combining our legacy of quality with bold new flavors and formats, offering something special for every chocolate lover. Here’s a detailed look at what’s coming and how to ensure customers are as excited as we are.

Introducing the Creamy line: filled chocolates and heart-shaped pralines

The Creamy line is a fresh take on E.Wedel’s filled chocolates, designed specifically for international markets and featuring striking new export packaging. The line includes:

• Creamy milk chocolate and Creamy dark chocolate with rich, indulgent chocolate fillings are available as 100g and 287g tablets. These creations balance premium ingredients with luxurious textures, making them perfect for sophisticated palates.

• Creamy heart-shaped pralines: a romantic addition to the lineup, these pralines are crafted with silky chocolate ganache and designed to be the perfect gift for Valentine’s Day or any special occasion.

Recommendation: Launch the Creamy line with an integrated campaign targeting both consumers and retailers. Highlight the premium export packaging and emphasize its suitability for gifting. Use social media platforms to showcase the chocolates' elegant designs and partner with influencers for unboxing experiences that underline the luxurious feel of the Creamy products. Create an environment in stores for Creamy chocolates with POS materials from E.Wedel. 

Ptasie Mleczko® - a fresh twist on a beloved classic

E.Wedel is adding two limited-edition flavors to the legendary Ptasie Mleczko® lineup:

1. Mascarpone with raspberries: creamy mascarpone foam combined with the sweet, tangy flavor of raspberries.

2. Blueberry shake: playful and fruity flavor reminiscent of a summer blueberry smoothie.

These new flavors bring a refreshing take on a Polish classic, ensuring that Ptasie Mleczko® continues to be a household favorite.

Recommendation: Use sampling as a key tactic to introduce these new flavors. Set up tasting stations in supermarkets. Engage consumers through interactive content like polls or quizzes on social media, inviting them to vote for their favorite new flavor and fostering a sense of community and excitement.

Caramel creations for ultimate indulgence

Indulge your sweet tooth with our caramel-filled innovations:

- Nadziana milk chocolate filled with Caramel (290g): This decadent bar pairs creamy milk chocolate with a gooey caramel core.

- Nadziana Caramel-filled pralines: A rich, bite-sized treat perfect for sharing or savoring alone.

Recommendation: Focus on visual appeal in marketing campaigns. Pair these visuals with calls-to-action like “Experience the indulgence” to create a strong emotional connection with consumers.

The legacy of Pawełek: a new chapter

The beloved Pawełek bar, a staple in E.Wedel’s lineup, since the 1980s, is back with a new format. The story of its name adds a touch of nostalgia: two technologists working on the original recipe both had sons named Paweł (Paweł is a diminutive form of this name), inspiring the bar’s iconic name. Now, we’re introducing:

• Pawełek milk chocolate (295g) - a generously sized bar that continues the tradition of creamy, rich flavors that fans of Pawełek know and love.

Recommendation: Create storytelling campaigns that celebrate Pawełek’s history, featuring interviews or anecdotes from long-time employees or fans. Highlight its connection to family and tradition to strengthen the emotional appeal.

The return of WW coconut chocolate

Fans of the original WW coconut chocolate (290g) will be thrilled to see this 2024 limited edition back on shelves. The perfect blend of creamy milk chocolate and tropical coconut filling makes this a must-try for both new and returning consumers.

Recommendation: Position the return of WW coconut as an event. Use hashtags like #WWisBack and share user-generated content from fans expressing their excitement. Pair this with limited-time promotions to encourage early purchases.

Blueberry innovations: sweet and fruity additions

Blueberry lovers are in for a treat with these exciting innovations:

- Milk chocolate with blueberry filling (100g): A blend of creamy milk chocolate and fruity blueberry.

- WW bar with blueberry filling: A limited-edition twist on the WW classic, featuring a vibrant and juicy blueberry center.

Recommendation: Collaborate with culinary creators to develop consumption manners and occasions using these products, showcasing their versatility. Share these on social media and in-store displays, encouraging consumers to try them.

Special limited editions

1. Coffee liqueur barrel chocolates (200g): These chocolates blend rich coffee liqueur with a decadent chocolate shell, appealing to sophisticated palates.

2. Torcik Wedlowski “Thank You” Edition: Celebrate Mother’s Day with this special Torcik Wedlowski, featuring the heartfelt message “Dziękuję” (“Thank You”).

Additionally, discover customization options for Torcik Wedlowski with unique designs and personalized messages. Learn more about this feature in our detailed article on the E.Wedel website.

Recommendation: Promote the Mother’s Day edition through heartfelt campaigns showcasing family moments. Pair this with reminders about the customizability of Torcik Wedlowski to encourage early orders for personalized gifts.

A unified strategy for success: reaching customers and consumers

To ensure the success of these launches, a cohesive and multichannel strategy is the key. Here are some actionable recommendations:

1. Leverage digital channels

- Social media: Use visually appealing content, including product photos, videos and consumer testimonials. Engage with consumers through interactive features like polls, quizzes and live Q&A sessions.

- E-commerce integration: Feature these products prominently on your website and partner with online retailers for special promotions.
 

2. In-store promotions

- Sampling campaigns: Offer samples in key retail locations to give consumers a taste of the new flavors.

- Eye-catching displays: Use visually appealing point-of-sale materials to draw attention to the new products.
 

3. Collaborate with influencers

Partner with influencers to showcase these products in creative and relatable ways. From recipe tutorials to unboxing videos, influencer campaigns can amplify your message to a broader audience.

 

4. Seasonal tie-ins

Capitalize on key occasions such as Valentine’s Day, Mother’s Day and summer to create themed campaigns around specific products like heart-shaped pralines or blueberry innovations.

 

5. Storytelling campaigns

Share the unique stories behind products like Pawełek and WW coconut chocolate to connect with consumers on an emotional level. Nostalgia and authenticity can create a strong bond with your audience.

 

With this exciting lineup of products, E.Wedel continues to innovate while staying true to its legacy of quality and tradition. Whether it’s the luxurious Creamy line, the nostalgic return of WW coconut chocolate, or bold new flavors like Blueberry shake, these launches promise to captivate chocolate lovers worldwide.

Let’s make 2025 a year filled with sweetness and success!