E.Wedel, a Polish brand with a rich history in the confectionery industry, is set to deliver an inspiring presence at the ISM 2025 Trade Fair in Cologne. Known as the world’s leading trade fair for sweets and snacks, ISM provides a platform for showcasing innovation, fostering collaborations, and exploring trends in the global confectionery market. With its exceptional legacy and commitment to quality, E.Wedel’s participation promises to be one of the key players of the event.

ISM 2025 – a global confectionery hub

ISM, held annually in Cologne, Germany, is the premier event for the confectionery and snack industry. It attracts exhibitors and visitors from all over the world, including manufacturers, retailers, and industry experts. The 2025 edition will take place on 02-05 February 2025 and is expected to feature:

• Over 1,800 exhibitors from more than 70 countries.

• Tens of thousands of visitors, including buyers and decision-makers from major retailers.

• Innovative product launches and a focus on sustainability in the confectionery sector.

For E.Wedel, the event offers a unique opportunity to connect with global partners and present its diverse portfolio to a wide audience.

E.Wedel - a legacy of sweet excellence

Established in 1851, E.Wedel is one of the oldest and most beloved confectionery brands in Poland. Its products, ranging from traditional chocolate bars to modern sweets, have captured the hearts of consumers across generations. E.Wedel's participation in ISM 2025 aligns with its vision to blend tradition with innovation and expand its international footprint.

What makes E.Wedel unique?

• Over 170 years of tradition in craftsmanship: Established in the 19th century and developed by Wedel generations, the E.Wedel brand has become the iconic chocolate and confectionary brand in Poland.

• Cocoa single sourcing: Since early beginnings, E.Wedel has been using cocoa from Ghana, known for its bitterness and characteristic taste, since its foundation.

• Innovative offerings: From classic dark and milk chocolates to innovative filled options, the brand continuously evolves to meet changing consumer preferences.

• Sustainability commitment: E.Wedel prioritises eco-friendly practices, from sourcing cocoa responsibly to adopting sustainable packaging solutions.

What to expect from E.Wedel at ISM 2025?

E.Wedel’s booth at ISM 2025 will be a destination for visitors eager to explore the brand's innovative products and rich history. The new 55 square meter stand will be arranged so that E.Wedel’s visitors will have a chance to discuss business themes in comfort meeting zones and experience quite a few attractions. Here's a glimpse of what attendees can expect:

1. Product Innovations

E.Wedel will unveil new product lines that cater to modern consumer demands. This includes:

• Creamy chocolate: a new premium milk and dark chocolate with chocolate filling, available as heart-shaped pralines as well. Participants of ISM 2025 will have a chance to discover a taste of fully chocolate indulgence that gets recognition wherever it appears in new export packaging! 

• Snack chocolate: a range of outstanding chocolates in Cola, Salty, Popcorn and Bubble Gum flavors dedicated mainly to generation Z and Alpha but beloved by older generations as well. Come to hear some stories from our consumers about the Snack range flavors.

• Ptasie Mleczko®: Iconic E.Wedel's product is available in 6 regular flavors and in a range of limited editions. This product combines heritage, innovation and creativity. At ISM, guests will have a chance to discover new consumption rituals of Ptasie Mleczko®. 

2. Interactive Experiences

The booth will feature interactive elements to engage visitors, such as:

• A photo booth for visitors: presenting the brand’s world in sweet scenery. One can take a long-lasting, digital and sweet souvenir from E.Wedel at ISM 2025.

• Tasting sessions: Offering visitors the chance to sample a wide variety of chocolates and sweets.

• Riding a bike with a blender – yes, one can have an opportunity to make his own Ptasie Mleczko® shake in a blender powered by the movement of his legs while riding a bike!

• Immersive brand storytelling: using visuals and digital displays to narrate the brand's journey and innovations.

• The interactive catalog of E.Wedel products will take visitors on a journey through the history of the company, present a full portfolio and showcase how E.Wedel cooperates in developing its sweet business with partners in foreign markets.

• 30 minute presentation at the main scene: E.Wedel representatives will tell how to build awareness and drive purchases of the brand among Gen Z and Alpha on a confectionary market 

3. Focus on sustainability

E.Wedel will highlight its commitment to sustainability by exploiting its approach towards:

• Eco-friendly packaging solutions: explaining the use of recyclable and biodegradable materials.

• Ethically sourced cocoa: detailing its partnerships with sustainable cocoa suppliers from Ghana.

• Carbon footprint reduction initiatives: outlining steps taken to minimize environmental impact.

4. Networking opportunities

As a global trade event, ISM provides a platform for forging partnerships. E.Wedel representatives will engage with retailers, distributors, and industry experts to explore collaboration opportunities and expand the brand's reach.

Strengthening international presence

ISM attracts a global audience, making it an ideal platform for E.Wedel to expand its reach. The brand is set to engage with international retailers, distributors, and partners to introduce its products to new markets.

Plan your visit to E.Wedel's booth

Visitors to ISM 2025 can expect an unforgettable experience at the E.Wedel booth. Whether you are a buyer, distributor, or confectionery enthusiast, the booth offers something for everyone:

• Engage with E.Wedel's team to learn about its products and vision.

• Discover the latest trends in the confectionery industry.

• Indulge in a delightful journey through taste and innovation.

E.Wedel’s participation in ISM 2025 reaffirms its position in the confectionery industry. With a legacy built on tradition and a vision for the future, the brand is set to captivate audiences in Cologne. Don’t miss the opportunity to explore E.Wedel’s world of sweetness, innovation, and sustainability. Be the part of the journey that celebrates excellence in every bite! Visit us at Hall 11.1 booth no. C048.