Torcik Wedlowski, one of E.Wedel’s most iconic products, carries a rich history intertwined with the traditions of Polish confectionery craftsmanship.

Over the years, this delicacy has become more than just a chocolate treat—it has transformed into a medium of expression, offering unique customization options for various occasions and celebrations. Today, both Polish and international customers can experience the joy of Torcik Wedlowski with personalised decorations, making it a one-of-a-kind gift for any event.

The history of Torcik Wedlowski

Torcik Wedlowski, also known as Wedel Wafer Cake, was first introduced in 1936 and quickly became a beloved dessert in Poland. Its unique composition—a delicate wafer layered with creamy filling and covered in a rich chocolate coating—set it apart from other confections of its time. What truly made Torcik Wedlowski special, however, was the intricate hand-decorated designs crafted from dark chocolate on its surface.

Each Torcik Wedlowski is still decorated manually by skilled confectioners, ensuring that every cake is a small piece of edible art. This combination of exceptional taste and artistry has solidified its place as a Polish confectionery icon for decades.

The production process of Torcik Wedlowski

The production process begins with baking the wafers and layering them with a nutty cream. After pressing, large sheets of wafers are cut into circles by a machine. The leftovers from this process are crushed and reused in the production of Bajeczne candies. The cut circles continue their journey, neatly aligned side by side. Special guides help keep them in line and on track.

The wafers then pass under a chocolate waterfall, three or four at a time. They emerge from this cascade with the help of a conveyor belt—managing it on their own would be a challenge, as they are now coated with over a centimeter of chocolate! Any excess chocolate is removed by a special blade, visible through a thick glass panel.

Once smoothed, Wedel Wafer Cakes travel onward into a cooling tunnel. After traveling several meters, they come out dry and are delivered into the most skilled hands under the sun—the hands of the decorators!

The decorators sit side by side along the production line, where the Torciki move non-stop. Each decorator works on as many as 430 cakes a day! Can you imagine that? That’s nearly 54 cakes per hour, leaving just over a minute to decorate each one! They work with incredible precision and at astonishing speed, with each decorator responsible for a unique design.

At the end of the several-meter-long line, the wafers enter the cooling tunnel once more, where the chocolate decorations are allowed to set. This final step ensures that the beautifully coated and decorated wafer cakes are ready for packaging. 

Personalisation in Pijalnia Czekolady

E.Wedel’s Pijalnie Czekolady (Chocolate Lounges) offer a unique experience for customers in Poland. Here, visitors can enjoy not only freshly made chocolate treats but also participate in the personalisation of Torcik Wedlowski.

How personalisation works in Poland? It’s simple:

1. Choose your message or design: customers can select a message, name, or decorative motif to be applied to their Torcik Wedlowski.

2. Watch the artistry unfold: at select Pijalnie Czekolady locations, the decoration is done in front of the customer, allowing them to witness the craftsmanship that goes into each cake.

3. A gift to remember: personalised Torcik Wedlowski makes for a thoughtful gift for birthdays, anniversaries, or any special occasion.

This interactive process not only enhances the customer experience but also creates a lasting memory tied to the product.

Personalisation for international markets

While the personalisation experience in Poland is a unique attraction, E.Wedel also offers customised Torcik Wedlowski for customers abroad. This service is perfect for celebrating national holidays, cultural events, or personal milestones in a way that resonates with local traditions and languages.

How it works for international clients:

1. Custom text in any language: customers can choose their desired text for the decoration in their native language, making it ideal for celebrating holidays like Independence Day, Women’s Day, or Mother’s Day.

2. Cultural and festive designs: decorations can incorporate motifs or colors associated with specific national or cultural celebrations.

3. Flexible order quantities: with a minimum order of just around 1,400 pieces, businesses and organizations can use Torcik Wedlowski as a promotional gift, corporate token, or retail product tailored to their market.

What are popular occasions for personalised Torcik Wedlowski?

1. National holidays

• Independence Day celebrations: Whether it’s the Fourth of July in the U.S., Bastille Day in France, or Constitution Day in Poland, personalised Torcik Wedlowski can include patriotic messages and symbols.

2. Women’s Day and Mother’s Day

• A simple message like “Happy Women’s Day” or “For the Best Mom” written in local languages can make a world of difference, turning a delicious dessert into a heartfelt gift.

3. Corporate events

• Businesses can order customised Torcik Wedlowski with their logos, slogans, or event themes for promotional purposes. These cakes serve as a memorable token of appreciation for employees, clients, or partners.

4. Seasonal Holidays

• Personalisation options extend to Christmas, Easter, and other global festivities, where Torcik Wedlowski can be adorned with holiday-themed designs.

Why choose Torcik Wedlowski for personalisation?

A perfect fusion of taste and art: Each Torcik Wedlowski is a harmonious blend of creamy chocolate, crisp wafers, and intricate decoration. It’s not just a treat—it’s an experience.

Versatility for every occasion: From small personal celebrations to large corporate events, Torcik Wedlowski’s customization options cater to every need.

Made with high-quality ingredients: E.Wedel uses only the finest ingredients, ensuring that every Torcik Wedlowski delivers the exceptional taste and quality that the brand is known for.

Unique handcrafted design: The artistry of hand-decorated designs adds a personal and luxurious touch, setting Torcik Wedlowski apart from mass-produced confections.

How to place an order?

For international customers, the ordering process is simple and seamless:

1. Contact E.Wedel’s Export Representative: Share your customisation ideas, occasion details, and preferred text.

2. Approve the design proposal: Receive the design for approval before production begins.

3. Delivery to your doorstep: Once completed, your personalised Torcik Wedlowski wafers will be delivered, ready to wow your customers or guests.

A global treat with local charm

Torcik Wedlowski’s ability to adapt to local languages, traditions, and occasions makes it a truly global product. From its origins in Poland to its presence on international markets, this iconic wafer cake continues to delight and inspire customers worldwide.

Whether enjoyed as a gift, a promotional item, or a centerpiece for celebrations, Torcik Wedlowski embodies the best of E.Wedel’s confectionery heritage. Its rich history, coupled with its modern personalisation options, makes it a timeless product with limitless possibilities.

For those looking to bring a touch of Polish craftsmanship and universal sweetness to their next event, customised Torcik Wedlowski is the perfect choice. Place your order today and discover how this iconic dessert can make any occasion unforgettable!