For more than 170 years, E.Wedel has been synonymous with excellence in chocolate-making. Founded in 1851 in Warsaw, the brand has grown from a local confectionery workshop into one of Poland’s most recognized and beloved names in chocolate.

Its heritage is built on passion, craftsmanship, and a deep connection to Polish culture, which continues to inspire the company’s development and international expansion today.

Chocolate crafted from Ghanaian cocoa

At the heart of E.Wedel’s success lies a commitment to quality ingredients. The company sources its cocoa beans from Ghana, a country renowned for producing some of the world’s finest cocoa. Ghanaian cocoa is distinguished by its subtle balance of sweetness and bitterness, a flavor profile that gives E.Wedel’s products their unique and recognizable character. This careful selection ensures that every chocolate bar, praline, and confection not only meets the expectations of Polish consumers but also stands out in international markets.

Building partnerships through market visits and trade shows

E.Wedel believes that sustainable growth in B2B is built on strong, personal relationships. That is why the company invests heavily in market visits and participation in international trade shows, which serve as key platforms for meeting partners and discovering new opportunities.

The brand has a regular presence at leading industry events such as:

• ISM Cologne

• Anuga Cologne

• SIAL Paris

• Thaifex Anuga Asia

In 2025, E.Wedel expanded its international footprint even further by showcasing its products at:

• APAS Show in Brazil

• Vietfood & Beverage in Vietnam

• HKTDC Food Expo Pro in Hong Kong

These events allow E.Wedel to not only present its portfolio but also engage directly with distributors, retailers, and decision-makers from around the world.

Iconic products winning hearts abroad

At trade fairs and market visits, E.Wedel consistently presents its most iconic products, many of which have become bestsellers outside Poland. Among them are:

• Ptasie Mleczko® - a unique soft-foam treat coated in chocolate, beloved for generations.

• E.Wedel Creamy chocolates - a wide assortment of milk and dark chocolates with creamy fillings that resonate with diverse consumer tastes.

• A broad range of milk and dark chocolate bars, appreciated for their distinctive flavor and premium quality.

These products serve as brand ambassadors, introducing international audiences to the tradition and craftsmanship of Polish chocolate-making.

Long-term and stable business relationships

E.Wedel’s approach to B2B partnerships goes far beyond transactional cooperation. The company’s priority is to build long-term, stable relationships that enable joint investments and consistent growth. This includes:

• Adapting products and packaging to the specific needs of foreign markets.

• Preparing annual promotional calendars to align marketing efforts with retail partners’ sales strategies.

• Offering tailor-made solutions to increase brand visibility and drive sell-out.

Such a collaborative mindset ensures that partners can count on E.Wedel not only as a supplier, but also as a trusted ally in achieving business goals.

Marketing and sales support for partners

E.Wedel places great emphasis on supporting its partners with a wide range of marketing and sales tools. The company is committed to delivering comprehensive solutions that strengthen brand presence both in-store and online.

In-store support includes:

• A broad range of POSM (point-of-sale materials), from generic brand displays to seasonal and promotional solutions.

• Premium holiday-themed activations that connect emotional storytelling with purchase drivers.

Online support includes:

• Ready-to-use banners and digital assets.

• Dedicated landing pages for promotional activations, such as ptasiemleczko.com

• Customizable content for e-commerce platforms.

In addition, E.Wedel provides a variety of promotional activities - from price promotions to gift-with-purchase campaigns - tailored to the expectations of local markets.

Regular communication through newsletters and digital updates

Another important pillar of E.Wedel’s B2B strategy is its commitment to regular communication with business partners. The company understands that in a fast-paced market, transparency and timely updates are crucial for strengthening collaboration and ensuring joint success.

To this end, E.Wedel maintains ongoing contact through professional B2B newsletters and newsletters, which are distributed to partners around the world. These newsletters highlight:

• Key company events - from milestones in the brand’s history to achievements on international markets.

• New product launches - presenting upcoming innovations and seasonal editions that can refresh partners’ portfolios.

• Marketing campaigns - showcasing creative concepts, upcoming activations, and promotional mechanics that can be implemented locally.

• Trade fair presence - inviting partners to meet at industry events such as ISM, Anuga, or Thaifex, where E.Wedel presents its new ranges and strengthens business networks.

This ongoing digital dialogue ensures that E.Wedel’s partners are always up-to-date with the brand’s activities and can plan their own retail and marketing initiatives accordingly.

A collaborative approach to marketing communication

The newsletters are not one-way announcements. They are designed as collaborative communication tools that help partners align their strategies with E.Wedel’s vision. Each newsletter includes not only information about what the company is doing, but also suggestions on how retailers and distributors can leverage upcoming activities to boost their own performance.

For example, when E.Wedel launches a holiday campaign with themed POSM and online banners, partners receive advance information, visuals, and guidelines on how to implement these assets in their local markets. Similarly, when a new product is introduced, the mailing includes detailed product information, positioning ideas, and promotional opportunities, allowing partners to react quickly and maximize sales potential.

Enhancing visibility and building trust

This proactive approach to communication brings clear benefits for both sides. Partners receive consistent and reliable updates, which enhances their ability to plan sell-in and sell-out activities effectively. At the same time, E.Wedel demonstrates its reliability as a partner who not only supplies high-quality chocolate but also invests in visibility, marketing, and shared growth.

By maintaining this steady stream of information, E.Wedel reinforces the message that every distributor and retailer is part of a broader, long-term strategy. This regular contact also strengthens trust, ensuring that partners feel supported and valued in their cooperation with one of Poland’s most iconic brands.

Strengthening relationships in Poland

E.Wedel understands that true partnership requires more than business meetings at trade fairs. That is why the company often hosts international clients in its iconic Chocolate Factory E.Wedel in Warsaw. These visits offer partners a behind-the-scenes look at the production processes that make E.Wedel products so unique.

During such visits, guests not only discover the history and culture of the brand but also participate in workshops and strategic discussions. These sessions focus on reviewing cooperation, evaluating results, and planning future initiatives - ensuring that the partnership is continually evolving and aligned with mutual goals.

A partner for sustainable growth

By combining its heritage of craftsmanship, commitment to quality ingredients, and strategic marketing and sales support, E.Wedel has positioned itself as a valuable partner for businesses worldwide. Its presence at international trade shows, readiness to adapt products to local needs, and investment in long-term relationships underscore the company’s dedication to sustainable B2B growth.

For distributors and retailers seeking to expand their confectionery portfolio with authentic, high-quality products backed by professional marketing and sales support, E.Wedel stands out as a partner that delivers both tradition and innovation.