In a world filled with chocolate brands, only a few manage to combine history, innovation, and unmistakable taste. E.Wedel is one of them.

Founded in 1851, E.Wedel has become Poland’s most iconic chocolate brand, a symbol of quality, creativity, and heritage. What began as a small confectionery workshop in Warsaw has grown into an internationally recognized company, with products sold in over 50 countries. So, what exactly sets E.Wedel apart from the rest? Let’s unwrap the answer.

A chocolate legacy since 1851

E.Wedel is more than a name, it’s a legacy, a tradition, and a national icon. For generations, it has been synonymous with family traditions, celebrations, and everyday moments of joy. With over 175 years of chocolate-making expertise, E.Wedel continues to produce recipes that connect the past and the future.

At the heart of its success lies a commitment to craftsmanship, single-origin cocoa from Ghana, high-quality ingredients, and authentic Polish flavors. But beyond technique, it’s the emotional connection that truly distinguishes the brand: E.Wedel chocolate doesn’t just taste good, it feels familiar, warm, and joyful.

Signature products that have made history

Few chocolate brands can boast products with as rich a heritage as Ptasie Mleczko® and Torcik Wedlowski, two icons that have delighted Poles since 1936.

Ptasie Mleczko®

Literally translating to “Bird’s Milk,” this unique and one-of-a-kind treat is a soft, fluffy vanilla, creamy, chocolate or lemon, caffe latte or salted caramel or fruity-flavored foam, covered in delicate chocolate. It’s a unique texture and flavor combination that continues to surprise international markets and remains a bestseller in the praline segment on the Polish market.

Recently the brand has launched a new consumption ritual - frozen Ptasie Mleczko® and shakes made of Ptasie Mleczko®. The concept has been promoted not only in Poland, but on international markets as well and a marketing communication has been run through a dedicated website.

Torcik Wedlowski

A true showpiece of craftsmanship, this handmade chocolate-covered wafer cake is decorated with intricate chocolate piping, creating a signature product that is just as artistic as it is delicious. It’s often gifted for special occasions, reflecting the Polish tradition of gifting chocolate with meaning. What is worth mentioning, Torcik Wedlowski can be easily personalized by implementing a dedicated claim in any language made of milk or white chocolate, this is a great product for creating personalized offers for your customers.

These two products alone define what makes E.Wedel different: original recipes, emotional storytelling, and timeless appeal.

Leading the dark chocolate segment in Poland

E.Wedel offers one of the broadest assortments of chocolate bars in Central Europe, with a strong focus on both milk and dark varieties. From classic 64%, E.Wedel’s dark chocolate portfolio delivers deep cocoa notes without bitterness, perfect for true chocolate connoisseurs.

It’s no surprise that E.Wedel is the #1 dark chocolate brand in Poland, a market where quality and taste truly matter. The brand’s expertise in balancing richness and smoothness sets a new standard for what dark chocolate can be. What is more, E.Wedel offers a wide range of filled dark chocolates from strawberry to coconut or espresso-filled bars.

Milk chocolate done the E.Wedel way

E.Wedel’s milk chocolate is known for its velvety texture and signature melt-in-your-mouth experience. This is no accident, every bar is the result of careful cocoa blending, milk sourcing from trusted dairies, and over a century of refinement.

Products like E.Wedel Mleczna (Classic Milk) are beloved not just for their nostalgic value, but for their unmistakably creamy taste that appeals to all ages.

Iconic bars with a story: WW and Pawełek

If you ask any Pole about their childhood chocolate, chances are they’ll mention WW or Pawełek, both introduced during the socialist era, and still going strong today.

WW (Wafel Wedlowski)

Launched in 1987, WW is a crunchy chocolate-covered wafer bar that became a favorite snack across generations. It’s quick, satisfying, and uniquely Wedel.

Pawełek

Also dating back to the late 1980s, Pawełek is known for its indulgent, alcohol-flavored fillings like advocaat, chocolate or salted caramel cream. It combines a grown-up twist with Wedel’s unmistakable chocolate shell. The history of this product name is connected with two female technologists working upon the countline. At that time there was no marketing department and two ladies were supposed to come with the idea of the bar name. As both were young mothers of a boy named Paweł (Paul), they suggested a name Pawełek for this iconic countline.

These retro-classic bars have remained relevant through decades, because they’re not just products, they’re cultural touchstones.

A Polish brand winning the world

From Warsaw to Sydney, from New York to Tel Aviv, E.Wedel chocolate is now present in over 50 countries. Its international expansion is fueled by more than just nostalgia and flavor. Retailers and consumers around the world are drawn to the brand’s authentic identity, distinctive product formats, and high repeat purchase rates.

Whether through specialty retail, duty-free zones, or international supermarkets, E.Wedel is proud to represent Polish chocolate craftsmanship on the global stage.

A brand that moves with the times

E.Wedel is steeped in tradition, but it’s far from old-fashioned. The brand continues to innovate with seasonal collections like Tastes of Summer, interactive campaigns, and limited-edition Ptasie Mleczko® with raspberry and mascarpone flavor that resonate with younger audiences.

From elegant praline gift boxes like Happy Barrels or Creamy to on-the-go snacks and shareable tablets, E.Wedel’s portfolio is tailored to both modern lifestyles and emotional connections.

Why E.Wedel? Because taste is just the beginning.

E.Wedel stands out not only because of what it makes, but how and why it does it. With deep respect for heritage, dedication to quality, and a passion for meaningful chocolate moments, it remains one of Europe’s most compelling and unique chocolate brands.

In a world full of options, E.Wedel offers something truly different:
A bite of history, a touch of art, and a taste that’s unmistakably… E.Wedel.