International Children’s Day is a time for celebration, joy, and, of course, delicious treats!

Whether you're a parent looking to create magical moments for your little ones or a retailer planning exciting promotions, E.Wedel has everything you need to make this special day truly.

Creative ideas to celebrate International Children’s Day with E.Wedel’s iconic products

1. Shake things up with Ptasie Mleczko® shakes 

Ptasie Mleczko® is one of E.Wedel’s most beloved treats - a soft, fluffy foam covered in delicious chocolate. There are six flavors of Ptasie Mleczko® on the permanent listing: vanilla, creamy, chocolate, salted caramel, lemon and caffe latte, along with limited-edition flavors like mango shake or blueberry shake. But did you know that you can transform it into a creamy, irresistible Ptasie Mleczko® shake?

How to make it:

• Blend 6 pieces of Ptasie Mleczko® with milk or 3 spoons of yogurt for a thick and smooth shake.

• Add flavored syrup or a drizzle of melted Wedel chocolate for extra indulgence.

• Top with whipped cream and chopped strawberries!

Retailer tip: Offer recipes for regular or limited-edition Ptasie Mleczko® shakes in your social media or run an in-store promotion with shake recipe cards to inspire customers. Discover five delicious shake ideas: White Velvet, Vanilla Petals, Choco Mint Berry, Minty Cloud and Piña Colada. You can get them here.

2. Frozen Ptasie Mleczko®: the coolest treat for a summer celebration 

Turn Ptasie Mleczko® into a delightful frozen dessert that’s perfect for warm June days!

How to make it:

• Insert pieces onto popsicle sticks and dip them in melted E.Wedel chocolate for an extra crunchy coating.

• Roll them in sprinkles, crushed nuts, or coconut flakes for a fun and colorful twist!

• Freeze Ptasie Mleczko® for a few hours - it becomes chewy and even more delicious!

Retailer tip: Highlight this idea in store displays with signage like “Cool Down with Frozen Ptasie Mleczko®” or offer bundled discounts on Ptasie Mleczko® with an ice-cream recipe.

3. Czekotubka - ChocoSqueez - the ultimate chocolate adventure for kids 

What’s better than chocolate? Chocolate in a pouch! E.Wedel’s Czekotubka - ChocoSqueez is a delicious chocolate cream that kids can enjoy in multiple ways:

- Spread it on toast or pancakes for a special Children’s Day breakfast.

- Squeeze it onto fruit for a fun and tasty snack.

- Enjoy it straight from the pouch - because why not? Kids love it!

Retailer tip: Organize a “chocoSqueez Challenge” on social media, where consumers share their most creative ways to enjoy ChocoSqueez. Offer small prizes or discounts to participants!

4. On-the-Go treats: Bajeczny, Bajeczny Crunchy, Pierrot, Jaffa Cakes, AHA! Sesames and Halva bars 

For families planning outdoor adventures, picnics or movie nights, E.Wedel’s grab-and-go treats are perfect:

• Bajeczny, Bajeczny Crunchy and Pierrot chocolate bars - crunchy, nutty and coated in E.Wedel’s signature chocolate, these bars are an instant hit.

• Jaffa Cakes - soft sponge cakes with a fruity jelly center coated in chocolate - light, delicious and fun for kids! Available in 3 flavors on permanent listing: Orange, Raspberry and Cherry.

• AHA! Sesames and Halva bars - Nutritious and satisfying sesame treats for an energy boost during outdoor play. Great snacks for on-the-go occasions are AHA! Sesame and Halvas 50g: vanilla halva, halva with nuts and raisins, cocoa-vanilla halva and halva with nut chunks. 

Retailer tip: Create Children’s Day snack packs featuring a mix of E.Wedel’s best on-the-go treats. Offer them as gift bundles or special promo packs.

5. Host a "Sweet Children’s Day" event

Want to go all out? Organize an interactive event with E.Wedel’s products:

• Mini chocolate workshops - let kids decorate their own chocolate bars or Ptasie Mleczko® treats.

• Chocolate photo booth - a fun backdrop with oversized E.Wedel chocolate props for Instagram-worthy moments.

• Lucky draw giveaways - gift baskets filled with E.Wedel chocolates, awarded to lucky winners!

Retailer tip: Offer exclusive discounts on E.Wedel products during the event to encourage sales and make it an annual tradition!

Engage your audience on social media

Children’s Day is the perfect occasion to boost social media engagement by promoting creative ways to enjoy E.Wedel’s delicious treats. Encourage your followers to explore new recipes and fun serving ideas while celebrating this special day!

• Share inspiring recipes - post step-by-step guides for Ptasie Mleczko® shakes, frozen treats or creative Czekotubka - ChocoSqueez snacks.

• Encourage user-generated content - invite customers to share their own Children’s Day creations with E.Wedel products using a branded hashtag like #SweetChildrensDay or #EWedelMoments.

• Run a fun contest - ask followers to post their best chocolate-inspired Children’s Day ideas, with a chance to win an exclusive E.Wedel chocolate set.

By leveraging social media, you not only increase brand awareness and engagement but also create a community of chocolate lovers eager to celebrate with E.Wedel.

Make this Children’s Day a sweet success!

Children’s Day is all about joy, laughter and unforgettable memories. With E.Wedel’s delicious chocolates and creative celebration ideas, it’s easy to make this day extra special for kids and families. Whether you’re enjoying a homemade Ptasie Mleczko® shake, indulging in frozen treats, or packing up chocolatey snacks for a fun adventure, E.Wedel is here to add a little sweetness to every moment.

Contact us to explore exclusive Children’s Day promotions and customised marketing and trade marketing support to boost sales and delight your customers!

How will you celebrate Children’s Day with E.Wedel? Share your ideas!